Your Money: Progressive’s Side of the Insurance Case That Blew Up on the Internet + MORE Aug 17th
The auto insurer Progressive may have done everything wrong in a lawsuit that became a cause célèbre on social media this week, but there’s a lesson for us all in the details.
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can!This is what people used to say to you, before you implemented all these tips.
Testing Methodology
1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why…
The less said about the quality of NBC’s Olympics coverage in the U.S., the better, but in terms of the quantity of live and recorded Olympics video streamed this year, the partnership between NBC and YouTube clearly worked out well. Even by YouTube’s standards, live streaming the Olympics for NBC was a pretty massive undertaking and the company just released new data about its Olympics coverage from earlier this month…