LA Marketing Expert Shows How to Nurture a ProspectPosted by Allen_Wallace on May 21, 2011 in Automated Marketing, Customer Astonishment Marketing Strategy, Effective Marketing Strategies, Email Marketing Strategy, Marketing Strategies, Social Media Marketing Strategies, Social Network Marketing Strategies | 0 comments
Every business owner should have a funnel email marketing plan in place, one that will help convert potential customers into buyers and returning customers. The plan developed by LA marketing expert Allen Wallace will stimulate your business from the inside out and teach you how to not only covert a lead into a customer but how to nurture that customer into becoming a returning buyer who will purchase your products, no matter what the price.
According to Wallace, the founding partner of Wallace Hagler Marketing Associates, the fundamental aim of any business is to convert prospective customers, or leads, to not only to get them to buy your products but to register with you so that you can keep cultivating your relationship with them. In his four step marketing plan, LA marketing expert Allen Wallace talks about identity touch points which are what you use to interact with customers on a personal level. So to cultivate the customers, conversations with them have to be nurturing ones that foster loyalty.
One of the things you should never do, says LA marketing expert Allen Wallace, is treat a customer like a lead. Also, customers should never feel compelled to buy a product. They should be informed about it and the decision left to them. You can also offer them another product, or ask them to refer friends. This is one way to make them feel involved with your company.
As for dead leads — they should never be dropped from your list, according to LA marketing expert Allen Wallace, and should be pursued by putting them on to another campaign. If you persist with them, they will likely become a customer at some point, even if it takes a year or two. As the goal of any business is to convert a prospect into a loyal buyer, you will need to keep nurturing them too, even if on a lesser scale.
To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.
Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to increase conversions on your website, follow the link where there is a full description of what we do and how you can triple your sales.