LA Marketing Expert Shows How to Keep a Customer
Posted by Allen_Wallace on Jun 11, 2011 in Automated Marketing, Customer Astonishment Marketing Strategy, Effective Marketing Strategies, Email Marketing Strategy, Marketing Strategies, Social Media Marketing Strategies, Social Network Marketing Strategies | 0 comments
If you own a business that needs a bit of a boost, there is a four-step marketing plan which has been devised by LA marketing expert Allen Wallace that will teach you how to increase your profits. This plan by Wallace, who is the founding
partner of Wallace Hagler Marketing Associates, entails finding your Unique Selling Point; having bait, or free gifts and offers, that will appeal to prospective customers and regular buyers alike; using social media, mobile and emails as marketing weapons to help increase traffic and, lastly, a program that will automatically handle follow-up promotions.
However, the work doesn’t stop after a lead is converted into a very satisfied customer. After that you must, says LA marketing expert Allen Wallace, work on keeping the ‘connect’ on a personal level so the customer feels valued. This feeling of importance will also turn them, more often than not, into not just returning buyers, but Raving Fans. And let’s face it Fans are awesome because the cheer you on and tell their friends about how great you are.
The funnel email marketing program as suggested by LA marketing expert Allen Wallace, should keep a customer informed and interested in your products, include thank-you calls, asking them to fill in surveys sent via e-mail, an offer of a gift on completion of the survey and even some non-email direct mail informing them about new or other products that could interest them. All this should be done over a span of 8-10 days per contact so that the customer doesn’t feel badgered.
You can offer them the chance to get involved in other ways too — send them special offers, ask them to refer your service and products to family, friends, colleagues and acquaintances, ask them if they would like to be a reseller or an affiliate. At the end of the day, says LA marketing expert Allen Wallace, the funnel program takes different aspects of marketing and makes them work together so that your business sees long-term results.
To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.
Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to increase conversions on your website, follow the link where there is a full description of what we do and how you can triple your sales.
