Category Archives for Link Building

Link Building, Keywords, Keyword Research

How often should I use keywords in my content? Mar 21st

How often should I use keywords in my content? – vertical-leap.co.uk In the next part of my miniseries about the content on your website I thought I’d cover keywords and how these can be used in your content. One of … Continue reading

20. March 2013 by Allen_Wallace
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Finalist: Optimizing and Targeting for User Behavior Mar 17th

Finalist: Optimizing and Targeting for User Behavior – ppchero.com Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When … Continue reading

17. March 2013 by Allen_Wallace
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Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly? Mar 17th

Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly? – ppchero.com Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. … Continue reading

17. March 2013 by Allen_Wallace
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Going Beyond the Basics with PPC Keyword Research Mar 16th

Going Beyond the Basics with PPC Keyword Research – ppchero.com For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices for bids, ads, and keywords.  But we’ll also share … Continue reading

15. March 2013 by Allen_Wallace
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Bid Management: From Basic To Advanced Mar 13th

Bid Management: From Basic To Advanced – ppchero.com For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices for bids, ads, and keywords.  But … Continue reading

13. March 2013 by Allen_Wallace
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Writing Successful PPC Ad Copy – Building from Account Structure & Beyond Mar 13th

Writing Successful PPC Ad Copy – Building from Account Structure & Beyond – ppchero.com For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices … Continue reading

12. March 2013 by Allen_Wallace
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It Might Be Time To Revisit Your Account’s Structure Mar 11th

It Might Be Time To Revisit Your Account’s Structure – ppchero.com For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices for bids, ads, … Continue reading

11. March 2013 by Allen_Wallace
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Think Beyond the Link – The Right Way to Conduct Reviews for Outreach Mar 5th

Think Beyond the Link – The Right Way to Conduct Reviews for Outreach – www.distilled.net In my first blog post, The Scouting Report for Link Building Rookies, I discussed the ins and outs of blogger niches for outreach noobs. As … Continue reading

05. March 2013 by Allen_Wallace
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A 3-Step Process for Painless Keyword Research Dec 13th

A 3-Step Process for Painless Keyword Research – copyblogger.com Keyword research is one of the most important types of research you’ll do throughout your content marketing career. It’s also one of the most difficult. In this series, we’ve already discussed … Continue reading

13. December 2012 by Allen_Wallace
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Senior SEO Executive / Site Optimisation / Manchester – 40K / Circle Recruitment / Manchester, Lancashire, United Kingdom + MORE Nov 16th

Senior SEO Executive / Site Optimisation / Manchester – 40K / Circle Recruitment / Manchester, Lancashire, United Kingdom – contentmarketinginstitute.com Circle Recruitment/Manchester, Lancashire, United KingdomSenior SEO Executive / Site Optimisation / Manchester – 40K – Client Side Senior SEO Executiive … Continue reading

15. November 2012 by Allen_Wallace
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Stocking Stuffer Keyword Ideas Nov 15th

Stocking Stuffer Keyword Ideas – ppchero.com The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks.  I hope you’re ready, because every single ecommerce site in the world certainly … Continue reading

15. November 2012 by Allen_Wallace
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The Danger of Having Narrow Keyword Themes Nov 4th

The Danger of Having Narrow Keyword Themes – ppchero.com Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary … Continue reading

04. November 2012 by Allen_Wallace
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Google Settles With Rosetta Stone Over Trademark Infringement Within Search And Ads Lawsuit Oct 31st

Google Settles With Rosetta Stone Over Trademark Infringement Within Search And Ads Lawsuit – techcrunch.com According to Reuters, Google has settled a lawsuit brought by software maker Rosetta Stone over the search company allowing people to purchase keywords within its … Continue reading

31. October 2012 by Allen_Wallace
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Predictive Keyword Research for PPC Oct 16th

Predictive Keyword Research for PPC – ppchero.com I just watched a fascinating video by Rand Fishkin on predicting keyword volume. It’s geared to his neck of the woods (SEO) but was important and insightful enough that I wanted to shed … Continue reading

15. October 2012 by Allen_Wallace
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Paul Ryan So Much More Popular Than Biden, Ryan’s The Top Reason Users Even Search For The Veep Oct 12th

Paul Ryan So Much More Popular Than Biden, Ryan’s The Top Reason Users Even Search For The Veep – techcrunch.com In American politics, incumbents generally have an unfair popularity advantage, by virtue of holding power and the soapbox that comes … Continue reading

11. October 2012 by Allen_Wallace
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SEO Specialist / Darwin Recruitment / Amsterdam, Noord-Holland, Netherlands Oct 11th

SEO Specialist / Darwin Recruitment / Amsterdam, Noord-Holland, Netherlands – contentmarketinginstitute.com Darwin Recruitment/Amsterdam, Noord-Holland, NetherlandsLeading online organisation requires an SEO specialist to be responsible for increasing SEO and natural search traffic from search engines to their large Dutch business. You … Continue reading

10. October 2012 by Allen_Wallace
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The guys from The Big Bang Theory will love mathematical search engine Symbolab Oct 8th

The guys from The Big Bang Theory will love mathematical search engine Symbolab – thenextweb.com Symbolab is a search engine for students, mathematicians, scientists and anyone else looking for answers in the mathematical and scientific realm. Other search engines that … Continue reading

08. October 2012 by Allen_Wallace
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Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability Oct 4th

Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability – searchenginewatch.com An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords … Continue reading

04. October 2012 by Allen_Wallace
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How to implement Google’s news keywords tag Oct 4th

How to implement Google’s news keywords tag – vertical-leap.co.uk Google announced a new meta tag last week that is designed to help news publishers improve the way Google views their content. The ‘news keywords’ meta tag, if used by publishers, … Continue reading

03. October 2012 by Allen_Wallace
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Google Warns of Upcoming Exact Match Domain Algorithm Change Oct 2nd

Google Warns of Upcoming Exact Match Domain Algorithm Change – searchenginewatch.com A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google’s latest algorithm change is meant … Continue reading

02. October 2012 by Allen_Wallace
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