In the next part of my miniseries about the content on your website I thought I’d cover keywords and how these can be used in your content. One of the most common questions I get asked when advising people about using content on their website is how many times to use keywords within a body of text…

Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas.

When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, stagger the keywords in the body, etc… There are millions of those fine tuning optimization tips out there, but I’m going to try and cover what I think most PPC users completely miss: proper user targeting optimization…

Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois.
 
Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not match your keywords, you are ready to confidently meet the other challenges that you’ll face as a PPC marketer…

For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices for bids, ads, and keywords.  But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts…

For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices for bids, ads, and keywords.  But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts…

For this month’s series PPC Hero decided to go back to the basics, but with a twist.  We’ll be tackling all of the standard best practices for bids, ads, and keywords.  But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts…