Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European consumers react to different types of advertising/marketing content…

BlackBerry announced earlier today that its BlackBerry World content portal has officially crossed the 100,000 app marker, and has chosen to celebrate by talking up availability of some select, high-profile apps. New Amazon Kindle, OpenTable and Wall Street Journal apps have already gone live in the market, and BlackBerry has said that eBay, Skype, Soundhound, and Viber (just to name a few) are being prepped for launches in the “coming weeks…

Search engines are increasingly moving from lists of content to directories that figure out what you want and highlight it. In Bing, that means Snapshot, a sidebar that appears for popular searches like “Abraham Lincoln” with photos, short biographies, and related information. Today, Microsoft is expanding Snapshot to pull in more information from search patterns and social networks…

Why do social signals matter to search? What types of content do search engines respond to? Bing’s Duane Forrester discusses social SEO dos and don’ts, and what areas businesses should invest in to win in the search “Game of Thrones”.

Content marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings. It’s also a great way to boost your company’s reputation, positioning you as a thought-leader within your industry.
These are some great benefits and can be achieved without massive cost and time outgoings – particularly if you’re using a combination of in-house and external resources – but in this day and age Chief Marketing Officers (CMOs) want to see bang for their buck…

If you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently.
Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on!
So, here are some ingenious alternatives from the experts to keep you plugged in…

If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.
The secret to making so-called boring source material work is almost shocking in its simplicity.
It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections…

Nielsen, a global information and measurement company, collaborated with Sharethrough, a native advertising company, on a performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native video ads, user-initiated content-based…..

Vidyard, a Y Combinator alumnus and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada’s OMERS Ventures. Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment from Eloqua‘s Jill Rowley…

It looks like there is some truth to the rumors that YouTube is thinking about a paid subscription model for some of its original channels. YouTube Vice President Robert Kyncl told a group of reporters in Los Angeles that subscriptions were “incredibly important” as a tool to create “additional revenue streams” for content creators, and that while getting people to pay might be tough initially, “over time, a lot of people will figure it out,” reports The Wall Street Journal…

In the next part of my miniseries about the content on your website I thought I’d cover keywords and how these can be used in your content. One of the most common questions I get asked when advising people about using content on their website is how many times to use keywords within a body of text…

Tonight (March 20th) Distilled NYC is co-hosting a meetup in conjunction with iAcquire, another search agency here in New York City. The topic is Content Marketing vs Content Strategy.
My talk is on data driven content marketing. We believe that in order to know what content to create, you need to first know:

What content you have;
How that content is performing
What content your competitors have
How their content is performing

I will post the slidedeck this evening once the event has finished and I get back to my computer, but I built out a spreadsheet to give away to everyone…

Fishtank/Bristol, Somerset, United KingdomAccount Executive – PR Agency – Vibrant location in Bristol – Salary £17,000 per annum.

Account Executive required to work within this buzzing PR and Communications agency based in a funky part of Bristol.

What a great start to 2013 for a PR enthusiast who is looking for a fantastic career opportunity, to learn from industry leaders and work with client's you just wouldn't believe!

The job:

As Account Executive your duties will include:

- Monitoring social media channels, writing content and scheduling updates

- Copywriting for websites, marketing materials and press releases

- Managing online and offline design and print projects

- Monitoring and updating client websites

- Producing press cuttings and evaluating documents…

The iTunes Store has a Wish List feature that lets you save links to songs, videos and other content for purchasing later.