LA Marketing Expert Shows Why Businesses Need an Automated System

Apr 30, 2011 by Allen_Wallace

As a business owner, getting your entire customer relationship process automated is a must. LA marketing expert Allen Wallace, who is a founding partner of Wallace Hagler Marketing Associates, advocates this as the marketing funnel, the marketing automation part of his four step marketing strategy for businesses. Automated marketing consists of two parts: following up on leads, or potential customers and, two, following up on these leads once they become customers to try and convert them into returning buyers.

According to LA marketing expert Allen Wallace, as you build up a good customer base, you need to have a solution in place that automatically does your follow-up marketing for you. This includes the sending of emails, test messages, postcards, and brochures and flyers via regular post. These solutions also acquire potential customers, or leads, right off your website for you and forward their names to your sales team.

You may have reservations about setting up this system with costs in mind. However,
LA marketing expert Allen Wallace says it is not very expensive to set up and reasonably-priced solutions are available on the market.  Besides, whatever the investment, your ROI, or return on investment, will be much, much higher than what you pay to avail yourself of these services.

A word of caution by LA marketing expert Allen Wallace is never to try and run your business without some sort of automated solution in place. It is not really possible to oversee that many clients manually and an automated system will help you with that by keeping a check on your customer’s activities. Besides, having this system will free up your time to use on developing the business itself. Marketing Funnel setup is a huge task in which you need to invest both time and money but, once everything is in place; you will reap the benefits of seeing your business grow in leaps and bounds likely more than 300% in the first year.

To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.

Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to increase conversions on your website, follow the link where there is a full description of what we do and how you can triple your sales.

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Effective Marketing Strategies for Small Businesses

Apr 23, 2011 by Allen_Wallace

The basic aim of any marketing plan that you as a business owner puts in place is to recognize the needs of your customers. Your plan, drawn up around those needs, will help increase your traffic and thus business. Effective marketing strategies to grow your business should include how to get more customers and how to influence them into buying your products and becoming repeat buyers. Doing this will increase income and profits.

Effective marketing strategies will focus more on how to bring in more customers. The more customers you get, the more you are able to grow your customer base. The larger the customer base, the more chance of getting higher revenues and profits.

Some of the most effective marketing strategies to use when trying to increase your customer base include taking the time to research market trends before putting together any plan. After that you need to plan how to attract customers who are not buying from you at the moment, plan how you will price your products so that they are competitive and at par with market rates and, most importantly, you must assure that you are providing a real value to your customers.

For small business owners, it is very important to be aware of who your target market is. As it is you have a smaller customer base than a big business and only a small portion of those customers will actually buy anything from you. So, your most effective marketing strategies need to help you make your sales pitch to the correct target group, based on demographics. This goes a long way in helping you to save time and energy and boost productivity.

Effective marketing strategies must include a plan to break your customers into groups depending on their interests and needs. You cannot offer all your customers the same services and products so you will need to break them down into groups.

To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.

Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to create effective marketing strategies follow the link where there is a full description of what we do and how you can triple your sales.

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Types of Email Marketing Solutions

Apr 16, 2011 by Allen_Wallace

As part of your online business marketing strategy, you will need to communicate with your customers. For that you will need an email marketing solution to create emails that will catch both prospective and returning customers’ eyes. There are three types of email marketing solutions that will help you send your message out to your target audience.

The first are direct emails through which you advertise your services and products directly to the prospect. To give your business authenticity, the mail should have a short presentation about the company. The object of this email marketing solution is ultimately to get the customer to buy the goods advertised, but only when they are ready, and then to come to you. First you must get him or her to sign up, giving you permission to send regular mails and updates. This can be accomplished by providing them a free offer (of value) in exchange for their email address and first name. If, for some reason, you must email a prospect that thas not “opted-in” to your email marketing solution, then you should always sent it manually, and you should have some prior contact with the email recipient. If you do not, and the email was not requested, then it is nothing more than SPAM. DO NOT SPAM YOUR PROSPECTS! SPAMMED PROSPECTS ARE SOMEONE ELSE’S CUSTOMERS from that moment on. They will never purchase from you.

The next type of email marketing solution is retention emails. These are meant more for customers who have already signed up and buy from you. These help you keep them loyal to you by keeping them interested in buying your products and services. The advantage is once you are able to retain customers they are likely to tell their friends, family and colleagues about you, boosting your chances of gaining more customers.

The last type of email marketing solution is co-advertising emails, which saves you money and time. Instead of going through the trouble of having to produce newsletters to advertise your products, you could find websites and newsletters that your target group is already subscribing to, and who sell advertising space, and post advertisements there directing the viewers to your platforms and offers. Since those websites and newsletters endorse your company and its products, you will get a wider audience which includes yours and theirs.

It is important that you make sure the right emails are sent to the right kind of customer. Current customers cannot be sent the same mails as prospects, or vice-versa. So you need to make sure your email marketing solution is well organized and systematic.

To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.

Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to create an email marketing solutions follow the link where there is a full description of what we do and how you can triple your sales.

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LA Marketing Expert Shows How Identity Touch Points Work

Apr 9, 2011 by Allen_Wallace

With so many marketing tactics to choose from, some business owners might not be sure about what kind of plan to adopt so that they can boost sales and profit. This is where LA marketing expert Allen Wallace, of Wallace Hagler Marketing Associates, can help. He has devised a four-step plan that will teach you how to expand your business and boost revenue beyond anything you have thought possible.

One of these ways is the use of identity touch points, which show you how to interact with your potential buyers, or leads, to convert them into customers. A touch point, says LA marketing expert Allen Wallace, is merely the art of being able to tell the buyer about your business and its offers in an honest and genial way. This message can be delivered via telephone, email or flyers and brochures through regular post.

The message should be informative but must not put pressure on the lead to buy. In fact, the message should stress on the free gifts or offers you have more than on trying to convert them into customers. According to LA marketing expert Allen Wallace, you must separate your leads into groups and be able to interact with them on a personal level, and that will make them respond by becoming a customer.

Basically, what happens is that the identity touch points are broken down into small promotions, each becoming a touch point for a particular group of potential buyers. Funnel marketing, according to LA marketing expert Allen Wallace, involves having particular promotions based on the connection made with the lead. In the same way, identity touch points are also broken down into promotions for prospective buyers and current customers, and for special campaigns. At the end of the day as soon as you have the leads, you need to activate them according to their demographics.

To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.

Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to increase conversions on your website, follow the link where there is a full description of what we do and how you can triple your sales.

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How to Structure Effective Marketing Strategies

Apr 2, 2011 by Allen_Wallace

Putting together well-thought out and effective marketing strategies is a difficult task but crucial for your business, especially if it needs a boost. What you need to do is make sure that the process is a structured one.  You can make the whole process even more structured by doing some research beforehand. Putting together effective marketing strategies is really the end of a long process of collecting, studying and assimilating a large amount of information on marketing.  Basically, before starting off, you should have an outline of what your strategy is and you should be aware of your competitors, who your customers are and what is happening on the market.

Only after getting all this information can you start putting together a marketing plan that will work for you. Effective marketing strategies must include a report on market trends, share, growth and size. This should be followed by strategic suggestions on product positioning, pricing, communications and how to distribute the products to the customer.

Product positioning determines how your products stack up on the market in relation to what they offer your buyers, features and price-wise. Price depends on how you position the product: low cost strategy focuses on products of good quality at lower prices while high-quality products cost more. How you inform your buyers about your products and offers and target them according to their interests is part of an effective marketing strategy. Most importantly, you need a channel, or distribution, strategy. This includes how you get products to your customers and payment options for them.

Last, but not least, your marketing solution must incorporate a budget for each plan of action and a plan to meet each goal. Putting together a marketing plan, either to boost a flourishing business or revive a flagging one, is hard work but with some effective marketing strategies to work with it will all be worth-while when you see your profits grow.

To find out more, get our Free Report on “How A Marketing Funnel Can Triple Your Sales!” You can also schedule a free consultation with LA marketing expert Allen Wallace by clicking on the “Schedule a Free meeting…” button or click here to schedule a call with LA marketing expert Allen Wallace.

Allen Wallace is the founder of Wallace Hagler Marketing Associates. To found out more on how to create effective marketing strategies follow the link where there is a full description of what we do and how you can triple your sales.

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