A majority of people think their phone is the first thing people notice about them + MORE

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Apple updates its controversial Podcasts app with playlists, tweaked UI, enhanced iCloud support

Apple’s Podcasts app for iOS was probably one of its most controversial releases — thousands of users have complained in the iTunes Store about bugs, lag, and a UI that takes Apple’s skeuomorphic tendencies to the extreme. The company is trying to make things right with jilted users with the latest update to the app, which is available to download now…

Continue Reading On theverge.com »

In a survey recently conducted by mobile video site Vuclip, 61 percent of men surveyed claim that their cell phone is the first thing people notice about them. Women trail slightly with just 38 percent of those surveyed saying the same.

Continue Reading On digitaltrends.com »

Apple has just issued Podcasts version 1.2, which brings a long list of improvements to the iOS app. Among the changes are a new feature that lets users generate their own custom playlists with any podcasts they choose, with auto-updating of new episodes for each. Stations are stored in iCloud and synced across devices, and users can choose to start with either the most recent episode or oldest unplayed one…

Continue Reading On techcrunch.com »

There’s nothing worse than a scratched or broken phone screen, but thanks to advances in sapphire production, the world’s second hardest substance may soon protect your phone. We check out sapphire at Mobile World Congress.

Continue Reading On digitaltrends.com »

A year ago, Kiip ran a “Build Fund” contest for independent developers, offering $100,000 in prizes. Founder and CEO Brian Wong told me recently that the fund was supposed to be a one-off promotion, but this year, enough developers asked if he was going to do it again that, indeed, he’s doing it again…

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Ron Wyden's 'GPS Act' would make police get a warrant for phone location data

Senator Ron Wyden (D-OR) has brought a bill that would require police to get a warrant before pulling location data from phones or GPS devices. Wyden, along with Representative Jason Chaffetz (R-UT) and Mark Kirk (R-IL), are reintroducing the Geolocation Privacy and Surveillance or GPS Act after a first attempt in 2011 failed to make progress…

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SoundCloud update for iOS and Android lets users create and share audio sets

SoundCloud has big ambitions — the company wants to leverage new partnerships with artists to become the leading destination for users to connect with musicians they’re interested in. To that end, the company’s releasing new iOS and Android apps today that add a few key features as well as a nice visual refresh (iOS only)…

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Follow The Roadmap To App Success

– marketingland.com

Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to success, and the app market is no different. The app market for both iOS and Android is beginning to become overcrowded. Apple first opened its [...]

Please visit Marketing Land for the full article…

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Marketing Day: March 21, 2013

– marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web? Google’s early fantasy about mobile was that apps would eventually lose favor in…

Please visit Marketing Land for the full article…

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BlackBerry has now issued a statement confirming that its relationship is still on with the Department of Defense — for its sake hopefully closing the loop on the story that started with reports that the DoD would be dumping its deal with the troubled Canadian handset maker, once a mainstay of business users, who are now migrating to Apple and Android devices…

Continue Reading On techcrunch.com »

21. March 2013 by Allen_Wallace
Categories: Mobile Marketing | Tags: , , , , , , , , , , , , , , , , | Leave a comment

How to measure content marketing conversions using Google Analytics + MORE

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There’s no getting around it: the search experience on Quora was never all that great. As you typed a search, Quora would show results if your text was found in a question, in a topic name, or a user’s name. And rather than get a page of matching search results, you’d have to…

Please visit Marketing Land for the full article…

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How to measure content marketing conversions using Google AnalyticsContent marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings. It’s also a great way to boost your company’s reputation, positioning you as a thought-leader within your industry.
These are some great benefits and can be achieved without massive cost and time outgoings – particularly if you’re using a combination of in-house and external resources – but in this day and age Chief Marketing Officers (CMOs) want to see bang for their buck…

Continue Reading On vertical-leap.co.uk »

21. March 2013 by Allen_Wallace
Categories: Local Marketing | Tags: , , , , , , , , | Leave a comment

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds Mar 21st

Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European consumers react to different types of advertising/marketing content…

Continue Reading On techcrunch.com »

21. March 2013 by Allen_Wallace
Categories: Content Marketing | Tags: , , , , | Leave a comment

Just As CEO Heins Predicted, BlackBerry World Now Plays Home To Over 100,000 Apps + MORE Mar 21st

content-marketing-1363884868-1394362407
Latest Posts

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds Mar 21st

Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European co.... More »
BlackBerry announced earlier today that its BlackBerry World content portal has officially crossed the 100,000 app marker, and has chosen to celebrate by talking up availability of some select, high-profile apps. New Amazon Kindle, OpenTable and Wall Street Journal apps have already gone live in the market, and BlackBerry has said that eBay, Skype, Soundhound, and Viber (just to name a few) are being prepped for launches in the “coming weeks…

Continue Reading On techcrunch.com »

Bing adds social networks and more answers to Snapshot information sidebar

Search engines are increasingly moving from lists of content to directories that figure out what you want and highlight it. In Bing, that means Snapshot, a sidebar that appears for popular searches like “Abraham Lincoln” with photos, short biographies, and related information. Today, Microsoft is expanding Snapshot to pull in more information from search patterns and social networks…

Continue Reading On theverge.com »

Why do social signals matter to search? What types of content do search engines respond to? Bing’s Duane Forrester discusses social SEO dos and don’ts, and what areas businesses should invest in to win in the search “Game of Thrones”.

Continue Reading On searchenginewatch.com »

How to measure content marketing conversions using Google AnalyticsContent marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings. It’s also a great way to boost your company’s reputation, positioning you as a thought-leader within your industry.
These are some great benefits and can be achieved without massive cost and time outgoings – particularly if you’re using a combination of in-house and external resources – but in this day and age Chief Marketing Officers (CMOs) want to see bang for their buck…

Continue Reading On vertical-leap.co.uk »

How to replace Google Alerts for superior competitor analysisIf you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently.
Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on!
So, here are some ingenious alternatives from the experts to keep you plugged in…

Continue Reading On econsultancy.com »

21. March 2013 by Allen_Wallace
Categories: Content Marketing | Tags: , , , , , , , , | Leave a comment

German Language Learning Startup Babbel Buys Disrupt Finalist PlaySay To Target The US Market Mar 21st

The world of language learning startups is going international. Today, Berlin-based Babbel, which creates online and mobile-based language learning courses, is buying PlaySay, a TC Disrupt finalist that focused on creating mobile apps that turned the process of learning languages into a game — modelled somewhat loosely on the back-and-forth paired-play concept of “Draw Something…

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21. March 2013 by Allen_Wallace
Categories: Mobile Apps | Tags: , , , , , | Leave a comment

Five important PPC trends Mar 21st

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Five important PPC trends

– econsultancy.com

Five important PPC trends
The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they’re tracking, and more accomplished at processing and extracting insights from that wealth of data.
Here are five key areas that I am predicting will have an increasing amount of impact on our PPC activities in the year ahead…

Continue Reading On econsultancy.com »

21. March 2013 by Allen_Wallace
Categories: Search Engine Marketing | Tags: , , , , | Leave a comment

Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos + MORE Mar 21st

Latest Posts

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds Mar 21st

Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European co.... More »
Content Marketing

Just As CEO Heins Predicted, BlackBerry World Now Plays Home To Over 100,000 Apps + MORE Mar 21st

BlackBerry announced earlier today that its BlackBerry World content portal has officially crossed the 100,000 app marker, and has chosen to celebrate by talking up availability of some select, high-profile apps. New Amazon Kindle, OpenTable and Wall Street Journal apps have already gone live in the.... More »
If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.
The secret to making so-called boring source material work is almost shocking in its simplicity.
It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections…

Continue Reading On copyblogger.com »

Nielsen, a global information and measurement company, collaborated with Sharethrough, a native advertising company, on a performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native video ads, user-initiated content-based…..

Continue Reading On marketingland.com »

21. March 2013 by Allen_Wallace
Categories: Content Marketing | Tags: , , , , , | Leave a comment

Who’s the Best PPC Manager? Best PPC Software? You Decide. + MORE Mar 21st

search-engine-marketing-1363866014-1914824591
Latest Posts
 PPC

Five important PPC trends Mar 21st

The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they're tracking, and more accomplished at processing and extracting insights from that wealth of data. Here are five key ar.... More »
Who’s the Best PPC Manager? Best PPC Software? You Decide.Round two of search marketing madness continues today!  You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software.  Voting will close on Monday of next week (around noon EST), so make sure to jump on this competition as quickly as you can…

Continue Reading On ppchero.com »

What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how improve landing page relevance.

Continue Reading On searchenginewatch.com »

21. March 2013 by Allen_Wallace
Categories: Search Engine Marketing | Tags: , , , , , | Leave a comment

YouTube VP thinks subscription models are ‘incredibly important’ for its content creators + MORE Mar 21st

content-marketing-1363863004-1347782301
Latest Posts
Content Marketing

Just As CEO Heins Predicted, BlackBerry World Now Plays Home To Over 100,000 Apps + MORE Mar 21st

BlackBerry announced earlier today that its BlackBerry World content portal has officially crossed the 100,000 app marker, and has chosen to celebrate by talking up availability of some select, high-profile apps. New Amazon Kindle, OpenTable and Wall Street Journal apps have already gone live in the.... More »

Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos + MORE Mar 21st

Nielsen, a global information and measurement company, collaborated with Sharethrough, a native advertising company, on a performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native video ads, user-initiated content-based...... More »

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds Mar 21st

Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European co.... More »
Vidyard, a Y Combinator alumnus and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada’s OMERS Ventures. Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment from Eloqua‘s Jill Rowley…

Continue Reading On techcrunch.com »

YouTube VP thinks subscription models are 'incredibly important' for its content creators

It looks like there is some truth to the rumors that YouTube is thinking about a paid subscription model for some of its original channels. YouTube Vice President Robert Kyncl told a group of reporters in Los Angeles that subscriptions were “incredibly important” as a tool to create “additional revenue streams” for content creators, and that while getting people to pay might be tough initially, “over time, a lot of people will figure it out,” reports The Wall Street Journal…

Continue Reading On theverge.com »

In the next part of my miniseries about the content on your website I thought I’d cover keywords and how these can be used in your content. One of the most common questions I get asked when advising people about using content on their website is how many times to use keywords within a body of text…

Continue Reading On vertical-leap.co.uk »

21. March 2013 by Allen_Wallace
Categories: Content Marketing | Tags: , , , , , , | Leave a comment

How often should I use keywords in my content? Mar 21st

In the next part of my miniseries about the content on your website I thought I’d cover keywords and how these can be used in your content. One of the most common questions I get asked when advising people about using content on their website is how many times to use keywords within a body of text…

Continue Reading On vertical-leap.co.uk »

20. March 2013 by Allen_Wallace
Categories: Link Building | Tags: , , , | Leave a comment

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